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High Quality Persuasive Speech That Will Get Your Audience To Do What You Want.
Start with a distinct idea of your persuasive speech's intention. Your call to action. What do you want your target market to do as a result of your speech. Summarize it into a single statement. Keep this in mind throughout.
Write a preliminary call to action, specifically asking your viewers to do what you want them to do. Be distinct as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the process of considering your product or services.
Create three solid reasons why they should do what you want. Start by coming up with 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative significance.
You now know where you want your customers to go and why from your view.
Now pause and think more thoroughly about your target audience. Who are they? Are they the decision makers? Or support staff? Are they able to make a decision to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will compel the way they hear what you have to say.
You've already determined what you have to say, the object here is to understand how best to say it, so your target market hears what you have to say. You may rank the worthiness of your arguments one way, they may another. If there is a disparity, consider re-ranking yours.
Now for each essential point on your list, come up with an anecdote or story to illustrate how or why this would be material to your target audience. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each key point you need to consider how to connect them together. How to transition from one idea to the next.
Lastly, now that you have a string of three stories, each of which illustrate one of the key reasons why your audience should act unhesitatingly on your call to action, you need to come up with an opening.
This is like an appetizer to get them engaged in what you are about to say. Asking them a relevant question, or making a strong statement designed to grab their attentiveness are just two potential ways of achieving this. The start should be relatively brief. You want to seize their attentiveness, and give them a quick overview of what you are going to tell them.
You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't memorize the body of your speech. Instead, remember the stories you are going to share and the transitions you are going to use to shift from one to the next. This will give your persuasive speech a natural march and release you from concern about memorizing exact choice of words.
Draft your first draft in 30 minutes. Practice it out loud and or in your head a dozen times. Each time, you will change it trying to transform your ideas into language your audience will hear and grasp. Do this and your persuasive speech will wow them.
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